BUILDING MOONSHOTS:
50+ WAYS TO TURN RADICAL IDEAS INTO REALITY
BY TAMARA CARLETON & WILLIAM COCKAYNE
▶️ RELEASED ON MAY 9, 2023
WINNER OF THE 2024 AXIOM BUSINESS BOOK AWARD
in the Business Disruption / Reinvention category (bronze)
Building Moonshots: 50+ Ways to Turn Radical Ideas into Reality is an essential and practical handbook for how to truly transform crazy visions into real-world impact. Combining proven methods and examples of radical innovation into a single go-to guide, this book describes how to actually go bigger and bolder. How do teams adopt a moonshots mindset, imagine a better tomorrow, or invent the future through tangible actions?
This book explains how.
ABOUT THE AUTHORS
TAMARA CARLETON, PhD, is an international expert in radical innovation. She is the CEO of Innovation Leadership Group, teaches at several top-ranked business schools and technical universities around the world, and is the creator of practical tools that help teams innovate, like the Playbook for Strategic Foresight and Innovation.
personal website | LinkedIn | X (Twitter)
WILLIAM COCKAYNE, PhD, is a techno-optimistic leader with a passion for transforming science fiction into reality. For twenty years, he taught students at Stanford University how teams imagine, invent, and ship the future. He is an expert in converting blue-sky thinking into brass tacks.
Every order matter to us, and we would like to show our appreciation for every order you do. You can order any version of the book (hardcover, e-book, audiobook) from any bookseller to be eligible for the bonuses. Readers outside the US may use the nearest Amazon regional website, Wiley book page for international orders, or urge their local bookstore to stock our book!
Get Your Book Bonuses
STEP 1. BUY THE BOOK
Available in hardcover, ebook, and audiobook formats
Click on your preferred website below or purchase the book from your favorite local bookstore. And if not available, urge your bookstore to stock our book! 🤩
STEP 2. CLAIM YOUR GIFTS
💫 Free to any Reader
Download a free poster showing all 50+ Moonshot Ways that you can display as personal inspiration, team reminder, or cultural invective.
(best printed on US 11x17 or A3 sized paper)
🚀
If You Buy 1 Book
Receive a free bonus chapter on an extra moonshot way that is not featured in the book.
🚀🚀🚀🚀🚀
If You Buy 5 Books
Receive all prior gifts… plus five signed book plates personally signed by the authors and an invitation to a 1-hour live group Q&A call with the authors. *
🛸🛸🛸🛸🛸
If You Buy 20+ Books
Receive all prior gifts… plus a complementary 30-minute virtual call only with your group with special mention in a social media channel of your choice. *
* note: must submit copy or scan of purchase receipt to qualify
Praise for Building Moonshots
“Building Moonshots is a much-needed resource for our era of uncertainty. Taking swings at the world’s most intractable problems will never be easy, but Tamara and Bill have assembled a variety of practical tips, stories, and reminders to make the journey less onerous. Put this book in your backpack next to your audacity, bravery, and determination to leave the world 10X better than you found it.”
— ASTRO TELLER, CAPTAIN OF MOONSHOTS, X, ALPHABET'S MOONSHOT FACTORY
“Today, more than ever, we need radical solutions to the world’s most pressing challenges, using unconventional thinking and breakthrough technologies. This book shows us how. It is a must-read for leaders who seek to think big and achieve big.”
— FRED SWANIKER, founder of African Leadership Group and one of the “100 Most Influential People of 2019” by Time Magazine
“Moonshots drive innovation. Like the electric car, the camera phone, and AI machine learning. We need more books like Building Moonshots that offer actually actionable insights to teams who are serious about radical innovation.”
— PHILIPPE KAHN, inventor, leader, and serial entrepreneur
“This is a how-to book for the innovation oriented. The authors understand the innovation process in great depth and help you to write the script and stage the play so that remarkable things can start to happen. Want to move into this space? This is your guidebook.”
— WILLIAM B. BONVILLIAN, MIT lecturer and author of Advanced Manufacturing: The New American Innovation Policies
“Investing in game-changing ideas can get tricky, and Building Moonshots is an amazing resource for anyone looking to improve their chance for success.”
— AMIN OJJEH, investor, Marcho Partners; founder and director, H.O.P.E.
“Tamara Carleton and Bill Cockayne have written the seminal handbook for radical innovation. This book should be in the lab, on the desk, and in the hands of anyone intent on making big ideas real.”
— MIKE ZYDA, ACM Fellow, IEEE Fellow, Senior Member of the National Academy of Inventors, and a National Associate of the National Academies
“Building Moonshots has the rare combination of practical wisdom and deep insights that a forward-looking leader needs – today and tomorrow – to take their business to the next level.”
— WALTER BRENNER, Professor of Information Management, University of St. Gallen
“Tamara Carleton and William Cockayne are the rock stars of innovation. In this book, they condense years of teaching innovation to hundreds of students into a compact diary of ‘how to do it’. These 50 ways to hit the moon are subtle but brilliant!.”
— TED LEWIS, former executive director, US Center for Homeland Defense and Security
“There's more than enough talk today on various flavours of disruptive innovation. Building Moonshots goes beyond by providing a unique set of practical frameworks that help you connect the dots... and see new ones. For anyone who has experienced one of Tamara and Bill’s classes or workshops, you will find that same inspiring energy shining through each book page.”
— OLIVER HAAS, senior advisor to Magpie Aviation
“Bill was our moonshot guru at Stanford, when I was a student there. This book with his longtime partner Tamara is like a distilled version of our favorite class with Bill.”
— MAX SEREBRYAKOV, co-founder and CEO, Sanas
“The book builds on the exceptional research that Bill Cockayne and Tamara Carleton did at Stanford University, and Building Moonshots is tangible evidence that crazy ideas can become REAL.”
— LARRY LEIFER, Emeritus Professor in Mechanical Engineering, Stanford University
Media Kit
You can find a book cover and author head shots as promotional material to use in social media and other communication channels. Would you let us know when you publish something? We would be glad to see it!
#buildingmoonshots
(available as a zipped file)